A great idea is just the beginning. The real magic happens when you understand exactly who you're building for.
Kit 2: Know Your Customer introduces young entrepreneurs to the concept of a target audience in a way that feels real and relatable. Kids explore what makes a "perfect customer," dig into customer needs and problems, and build a detailed Customer Profile for their own business idea.
Through guided activities, kids discover that the most successful businesses don't try to sell to everyone — they serve someone specific, and serve them really well. This kit plants the foundation of customer empathy that every great entrepreneur needs.
WHAT'S INCLUDED
• Who Is My Customer? intro activity
• Customer Wants vs. Needs exploration worksheet
• My Ideal Customer Profile builder
• Customer Interview Script (kids practice asking questions)
• What Does My Customer Say? quote-capture page
• Customer Problem Map
• Full Parent/Educator Facilitation Guide
Important Note
This is a digital printable product. No physical item will be shipped. After purchase, you can download and print the workbook at home, through a local print shop, or use it digitally with compatible PDF annotation tools.
PRODUCT DETAILS
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Format
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Printable PDF (instant download)
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Pages
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20+ activity pages + Parent Guide
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Ages
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8–12
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Stage
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Stage 1: Discover
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Curriculum Aligned
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Find Your State Here
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Suggested Price
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$12.00 individual / included in The Full Kit Bundle
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